Continually optimizes millions of keywords and bids
Dealer inventory plus our 10+ years of automotive experience
Quality engagements at the scale dealerships need
Founded in 2006 by Langley Steinert (co-founder of TripAdvisor), CarGurus is a car shopping marketplace built by engineers, to bring transparency to a complicated purchase – for buyers and dealers.
While evaluating how to effectively drive customers to CarGurus, our engineers began investigating how search engine marketing (SEM) could play a key role in the future of car shopping. We then spent years building and investing hundreds of millions of dollars to create an SEM engine and data set that other advertisers can't match.
Our success in driving consumers to our site through our SEM expertise has made CarGurus the most visited auto shopping site in the U.S. (source: comScore Media Metrix, Total Visits, Sept 2017)
Now we are taking the technology that drove CarGurus success, and making it available for dealerships. Introducing CarGurus SEM Plus.
At CarGurus, we don’t make decisions on how to spend SEM dollars, we build best-in-class systems to help make decisions for us. We use our data to constantly update and tweak our algorithms and improve performance over time.
Our algorithm simplifies the complexities of testing, measuring, and updating ads and keywords to unlock the long tail and let dealers bid on an average of one million keywords per dealership.
Our sophisticated algorithms and big data set allow us to drive quality traffic and engagement for dealerships, and reach lower funnel shoppers interested in their vehicles.
We have proven that our combination of technology and data lead to better SEM performance for dealerships, by decreasing cost per VDP, decreasing bounce rate and increasing time on site. Ultimately, CarGurus SEM Plus helps dealerships sell more cars.
Click each to learn more.
The CarGurus Digital Consultant’s job is to be a dealer’s #1 resource for everything SEM. Because our technology automatically generates keywords and adjusts bids, they have more time to work on dealers’ SEM strategies.
"We are the liaison between our client and their data. When they are trying to understand a specific point of view or need a story about their account, our job is to provide them with a strategic plan moving forward." - Corey Ricketts, SEM Digital Consultant
View major campaign metrics around budget & spend, engagement (VDPs, SRPs, map views, clicks), and lead information.
Break down these metrics by make & model to see detailed views into every dollar spent, and what type of engagement and conversion occurred on dealerships’ websites. Sort by different timeframes, even as granular as daily performance.
Rollover to view a sample dashboard report.
Retargeting lets dealers keep their brand in front of shoppers after they leave the dealership website, which helps them stay top-of-mind and re-engage with shoppers.
We offer audience retargeting as a part of CarGurus SEM Plus through Google and Facebook
Social Retargeting reengages with shoppers where they are spending a huge portion of their time
"We haven’t seen a dip in the results like we have with other vendors. With CarGurus, the results have always been consistently great." -Gabriel Gasteiger Analytics Specialist
"I would absolutely recommend CarGurus to manage your SEM. Their team took a genuine interest in the success of our SEM campaigns and the value they bring is like magic." - Adam Taylor Internet Marketing Director
Put the groundbreaking search marketing technology that helped make CarGurus the country’s most visited auto shopping site to work for your dealership.
To Learn More, Call (855) 418 3365 or Fill Out the Form Below
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