Continually optimizes millions of keywords and bids
Dealer inventory plus our 10+ years of automotive experience
Quality engagements at the scale dealerships need
Schedule a demo with a CarGurus paid search specialist today. Book a demo.
At CarGurus, we don’t make decisions on how to spend our dealer’s dollars, we build best-in-class systems to help make decisions for us. Powered by our proprietary data from the largest automotive marketplace, we help you understand your paid search investment and the strategy needed to drive performance.
Our proprietary paid search technology simplifies the complexities of ad creation, bidding, and modifications to unlock success. Changes in your business and inventory happen everyday, and our paid search campaigns keep up by automatically adjusting in real-time.
CarGurus knows what shoppers are searching for when looking for a vehicle, and we use our data and insights to power our proprietary paid search technology.
We have proven that our combination of technology and audience data lead to better paid search performance for dealerships. By decreasing cost per VDP, decreasing bounce rate, and increasing time on site – dealerships are seeing an increase in quality traffic and leads.
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Our best-in-class technology automatically executes and optimize your campaigns. This allows our digital consultants to focus on your paid search strategy. CarGurus SEM Plus puts the focus on account management to work with our clients to achieve maximum results.
"We are the liaison between our client and their data. When they are trying to understand a specific point of view or need a story about their account, our job is to provide them with a strategic plan moving forward." - Corey Ricketts, SEM Digital Consultant
View major campaign metrics around budget & spend, engagement (VDPs, SRPs, map views, clicks), and lead information. Break down metrics by make and model to see detailed view into dollars spent and what type of engagement and conversion occurred.
With the new Geo-report heat map, created to give more granular insights into audience performance, you can filter by time periods, total connections, specific connection types, and device type to see where your connections are coming from
Rollover to view sample references.
Retargeting lets dealers keep their brand in front of shoppers after they leave the dealership website, which helps them stay top-of-mind and re-engage with shoppers.
Retargeting Example
We offer audience retargeting as a part of CarGurus SEM Plus through Google and Facebook
Social Retargeting reengages with shoppers where they are spending a huge portion of their time
"Over the past two years the CarGurus listing product and the CarGurus SEM product have become our number one source of leads and driving sales." - Jerad King, General Manager
"We haven’t seen a dip in the results like we have with other vendors. With CarGurus, the results have always been consistently great." - Gabriel Gasteiger Analytics Specialist
"I would absolutely recommend CarGurus to manage your SEM. Their team took a genuine interest in the success of our SEM campaigns and the value they bring is like magic." - Adam Taylor Internet Marketing Director
"I can tell you with confidence that since we initiated our SEM campaign with CarGurus our vehicle sales are up significantly." - Coleman Hoyt, President
To Learn More, Call (855) 418 3365 or Fill Out the Form Below
Connecting with online shoppers isn’t always easy, but digital marketing tactics like paid search make it possible and are extremely effective.
To succeed in today’s increasingly digital world, dealers must invest in digital advertising. Check out our digital advertising webinars on-demand!
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